More Radio
Near-Denver
I have a radio appearance tonight. I'll be on KCOL-AM in Loveland, Colorado at 8:05 p.m. (Eastern) with the James Gang.
I'm still not thrilled with the radio spots my PR people are getting me. It seems like I'm always on the edge of a market. So far I've only cracked two of the top 25 markets. I have Vancouver and Cincinnati coming up, but the Vancouver station doesn't reach far enough into the US to hit Seattle-Tacoma listeners. The email telling me I was going to be on KCOL referred to KCOL as a Denver station, but it's not. It's something like 40 miles away.
I was happy with Charles Goyette in Phoenix, and I got WIOD in Miami. But one show promoted to me as "nationally syndicated" appears to be more like a podcast.
Here's the thing about PR agents. They should be like attack dogs. It's great when an attack dog does its thing on other people. It's not so great when it does its thing on you. A PR agent shouldn't exaggerate the quality of a radio spot in an email to the person paying for it. If they want to send messages to radio hosts telling them how great I am in capital letters, fantastic. But they shouldn't send me messages telling me how great these schlumpy stations are.
I'm concerned that the money I spent may be going down the toilet. I'm also concerned that I'm being booked on shows that answer my PR people really quickly because they're unpopular and not very busy.
I guess we'll see, after all 20 spots are done.






