In the Name of Humanity

It's so hard to write today. The rain has been pouring like piss out of a boot--so bad I was barely able to see a block--and when that happens, I generally feel crappy and find I have to eat handfuls of coffee grounds just to get to normal.

So I'm working on PR. I'm renewing my contacts with the bigger radio shows that have expressed interest in interviews.

I am grateful for any PR at all, and I will do small shows when I can. But from my experience, it's much smarter to focus on big shows. They're not that much harder to get, and the payoff is much bigger. If I get a single big show, I'll reach a hundred thousand to two million people. A typical small show probably hits five thousand. So if I only have to score a fraction of the time to come out ahead, and I get more off time to work on writing.

Success is all about math, once you boil away the BS. You have to figure out where X amount of energy will get the biggest return. I used to think the idea was to create a quality product and wait for people to find it, but the truth is, the quality of the product is almost irrelevant. What matters is putting it in front of the largest number of people, and to do that, you have to find the right people and make your pitch to them personally.

If I knew someone who loved me enough to put me in front of the Super Bowl TV audience for thirty seconds a year, I'd have a bestseller every time.

Life is weird. I have to be even weirder. That about sums it up.